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Fleshing out the physician-patient relationship in a virtual world
June 3rd 2014Dr. B. generates a flood of new patients through a newly designed, interactive website. Although very careful not to “practice medicine” on the Web, he offers one patient extensive advice about the pros and cons of the rosacea treatments she has received. She later sues Dr. B, claiming she delayed treatment due to his advice.
How to become a television media darling
May 22nd 2014What emotions do these two little words evoke: “public speaking”? Perhaps fear, anxiety, discomfort or agitation? If you are among the greater than 90 percent of Americans that have an aversion to public speaking, the idea of being in the spotlight is enough to make your palms perspire and your heart leap from your chest.
The reason for, benefits of cellulite creams
May 22nd 2014Cellulite creams are the perfect cosmetic because of a wide potential audience and the large body service area that must be covered with cream required frequent purchase. This explains the competitive marketplace, but determining efficacy is another story.
PODCAST: Regulatory initiatives, deadlines inescapable
May 21st 2014Although the timeline for implementation of the ICD-10 coding system has been pushed back to October 2015, all dermatologists will have to deal with this eventually. Meaningful Use regulations are also here to stay and will impact every practitioner sooner or later. Mark Kaufman, M.D., associate clinical professor in the department of dermatology at Mount Sinai Medical School in New York, explains the many vagaries of these initiatives for those of us who insist on pretending that they will never happen.
Strategy shift allows dermatologists to overcome challenges in cosmetic market
May 21st 2014Challenges facing physicians in dermatology include marketplace consolidation and competition from non-core providers. These issues are top of mind not just among clinicians themselves but also among the executives of pharmaceutical companies.
Predictive risk hierarchy for NMSC recurrence guides treatment strategies
May 19th 2014A recent study suggests that the most important predictive factors of recurrence for nonmelanoma skin cancers (NMSC) following radiotherapy include immunosuppression, age of the patient, tumor size as well as the treatment modality used.
Rules of social media engagement
May 19th 2014When it comes to social media, says Tracy L. Drumm, vice president of IF Marketing, “There’s a fine line between building your business and wasting your time. I see social media as a way to retain patients, build your brand and focus on relationship marketing.”
As an expert witness, can I be sued?
May 19th 2014Dr. Expert has been in practice for 15 years and is has treated thousands of patients with psoriasis. He was requested to serve as an expert witness for another dermatologist involving dosing of methotrexate. It is determined that Dr. Expert’s resulting testimony is wrong based on improper calculations by a “hired” dermatology resident. Can an expert be sued for malpractice?
Truth in advertising could facilitate realistic patient expectations
May 19th 2014Both dermatologists and patients have expectations of what might result from an office visit. Dermatologists hope to meet the patient’s expectations and heal or address their concerns. Patients also have an expectation, and meeting those expectations yields patient satisfaction and a good patient/physician interaction.
Combination therapies useful for severe scabies cases
May 16th 2014Different agents have become available for scabies treatment, but topical permethrin cream 5 percent is still the go-to therapy, according to an expert. In combination with oral ivermectin, even the most challenging cases of scabies can be addressed effectively.