Top Practice Management Articles of 2020

In 2020, Aesthetic Authority’s most read practice management articles highlight deciding what device is best for your practice, how to make social media work for you, tastefully marketing during the COVID-19 pandemic, what Instagram’s content restrictions mean for how you market the practice, embracing the benefits of virtual meetings and surviving in a mature marketplace.

You Bought a Device: Now What?

Dr. Chilukuri discusses how to create a smooth and prosperous transition for that new device into your practice.

Making Social Media Work

While approaches to social media vary, defined brand, mission, and personality are musts for practice success.

Tasteful Marketing in the Pandemic

Have you done these 6 things to update your marketing approach during the pandemic?

Essential Office Policy Pearls

Drs. Brook Jackson and Vivian Bucay share essential office policies they say keep their practices running smoothly and efficiently.

Instagram’s Content Restrictions Mean Practice Marketing Changes

Private practices may need to rethink their marketing tactics based on Instagram’s content restrictions and the COVID-19 environment.

Embracing the Benefits of Virtual Meetings

From the convenience of on-demand sessions to the ability to replay surgical demo details, experts agree that virtual meetings offer benefits and are likely to become part of annual meeting agendas.

Surviving in a Mature Marketplace

All of your leverage is with your number one asset—patients—who will grow your practice for free if you let them.