Social media firm targets prospective patients

Los Angeles - Social media consulting firm Maximize Social Media has launched a specialized marketing program that provides support to dermatology practices in need of social media management and local business listing optimization services.

The company will provide complete management of social media platforms such as Twitter, Pinterest, Facebook and Google+, PRWeb reports. The program’s focus is to generate qualified leads by creating high visibility campaigns and targeting prospective candidates for dermatology services.

PRWeb.com quotes Maximize Social Media Senior Vice President Craig Collins as saying, “Social media allows dermatologists to now connect with target demographics that are most in need of dermatology services. Prospective patients have the opportunity to review current and previous patients’ comments about the practice, interact with the staff, and even schedule appointments directly on Facebook. Additionally, social media gives patients a platform to tell their friends about their experience, which amplifies word-of-mouth marketing for the practice.”

Maximize Social Media, which has offices in Los Angeles and in Lakeland, Fla., will also integrate custom applications within Facebook to further engage prospective and existing patients.

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