Graceway Pharmaceuticals, Vivicare team up for patient education

Berkeley, Calif.

- Vivicare, a direct-to-patient education company, is teaming up with Graceway Pharmaceuticals to provide product marketing services for Aldara (Imiquimod), PharmaLive reports.

Vivicare provides medical practices with online patient education resources to improve the physician-patient relationship. Pharmaceutical companies, such as Graceway, use Vivicare’s services to bring product information directly to patients to bolster adherence, according to PharmaLive.